Introduces a New Print on Demand Platform that Gives Independent Authors Unmatched Flexibility and Control

RALEIGH, NC – April 15, 2014 –, the pioneer in independent publishing, today announced a new print on demand platform to streamline the self-publishing process and create new opportunities for authors to increase their earning potential. The new solution for print books provides authors unparalleled flexibility and control--enabled by a simplified user experience, reduced pricing and innovative print on demand technology.

“The authors who publish on are as varied as their works, and providing advanced solutions that are as unique as they are is another step we are taking to better serve each of them,” said Shawn Barber, vice president, product development. “By allowing authors to quickly and easily choose nearly every aspect of a book’s overall composition, including how the books are printed, they’ll benefit from a reduced time to market for their latest creations and see cost reductions that can be used to price their works more competitively or pass savings on to their readers.”

The expanded range of new options provides the ability to personalize books to meet a wider variety of needs. offers three exclusive print on demand book formats – Premium, Standard and Value. Each of these formats offers unique advantages.

·      Premium: hard cover books with dust jacket option; photo quality color or black & white interior; image wrap or case wrap with linen color options; white or cream paper options
·      Standard: soft cover books available with perfect bound, coil or saddle stitched binding; bookstore quality color or black & white interior
·      Value: soft cover books available as perfect bound only; color or black & white interior

“This new platform encompasses the broadest range of book formats available to the independent author,” said Barber. “To make the author’s job of choosing what’s right for them as easy as possible, we’ve created a free Book Builder tool to guide them through the book creation process. Our commitment to making authors successful is strengthened by the increased flexibility, variety and control we now offer.”

For more information on the new print options available through, visit:

About Lulu
Lulu empowers people of all ages to explore and express their interests, passions and expertise through books, photography and art. Since introducing self-publishing in 2002, has empowered creators in more than 225 countries and territories to produce nearly two million publications. Lulu Jr. allows children to become published authors, encouraging creativity, strengthening literacy and building self-esteem. offers professional photography of collegiate and professional sports, memorable and historic events, fine art and home décor. For more information, please visit